Any writing with a marketing edge needs to use powerful words, and this powerful words list will help you capture them in your works.
If you want your social media posts, blog posts, copywriting and even your email subject lines to be as effective as possible, you must master power words. These words make every piece of writing you create, from a simple letter to an important landing page, work better, increasing conversion rates and making people want to take action.
So what are power words? This powerful words list will help you understand these persuasive words and how you can use them to boost conversions, create a best-selling novel or otherwise improve your writing.
- Powerful Words List: Discovering the Impact of Powerful Words
- 200 Power Words You Need to Know
- Happiness Power Words
- Prestige, Beauty and Lust Power Words
- Pride and Embarrassment Power Words
- Trust Power Words
- Newness Power Words
- Fear and Anger Power Words
- Sloth Power Words
- Humor and Curiosity Power Words
- Greed Power Words
- Mind-Blowing Power Words
- Sensory Power Words
- Safety Power Words
- Exclusivity Power Words
- Excitement Power Words
- How to Use Power Words to Boost Your Sales
- A Final Word on Powerful Words List
- FAQs About Powerful Words List
Powerful Words List: Discovering the Impact of Powerful Words
Before delving into a power words list, first, you must understand what powerful words are and why you need them. With just one word, many English phrases become incredibly powerful, sparking people to action.
Power works encourage people to take action by triggering an emotional response. They can also work by triggering curiosity. These two actions make them very helpful in e-commerce and marketing situations.
The best way to increase your use of power words is to know what they are. This cheat sheet has a list of popular words that can help you create powerful, effective marketing pieces.
200 Power Words You Need to Know
As you work on your content marketing, consider these power words:
Happiness Power Words
Human nature means people want to be happy, and these words make them feel happy or expect happiness from what you’re offering:
Prestige, Beauty and Lust Power Words
People appreciate beautiful things, and humans tend to want seductive items as well. If you are looking to increase conversions and want to tap these emotions, consider these words:
Pride and Embarrassment Power Words
If people fear that they will get embarrassed, they will be more likely to take action. These words tap into a person’s sense of pride or fear of embarrassment:
Trust Power Words
This list of power words makes the reader trust what you are writing. Use them in blog post headlines and popup ads to get people to click through and read your content because the words build trust.
51. Case study
Newness Power Words
Human nature means people like to be on the cutting-edge, and these words will make them think that you are giving them new or novel information.
75. Sneak peek
Fear and Anger Power Words
If you want to grab the reader’s attention and get them to take action quickly, you may need to tap their fear center. Whether it is the fear of missing out or the shock of something happening in the world, these words evoke fear and anger responses.
Sloth Power Words
Trigger words that evoke feelings of rest and relaxation can actually be quite effective in your email marketing. Sloth is not necessarily bad when it is at the right time, and tapping someone’s desire to relax can help you get the right action out of your target audience. These words work well:
103. Child’s play
Humor and Curiosity Power Words
Sometimes getting someone to laugh a little can help put them in a good mindset to change. Eliciting feelings of curiosity will make them want to click a link. These words can do that:
Greed Power Words
People like to have money. People fear not having money. These words tap into the emotions surrounding greed and the fear of scarcity:
Mind-Blowing Power Words
People like having their minds blown about something surprising and shocking. These power words work well to do just that:
Sensory Power Words
Sensory power words make you think about one of your five senses. By including those senses, you are able to imagine yourself using the product more thoroughly. Some sensory power words include:
Read our full list of sensory words.
Safety Power Words
Like trust, people want to feel safe. These power words make them either fear for their safety or trust that you are giving them safety.
Exclusivity Power Words
You can create strong feelings if you use words that give the reader a feeling of exclusivity. These power words work well:
Excitement Power Words
Finally, don’t forget to create a sense of excitement. If you’re launching a new webinar and want viewers, you need to make it sound exciting. Use words like these:
How to Use Power Words to Boost Your Sales
Power phrases and words make your links to your sales pages and landing pages more effective. They are enticing and get people to click to read more.
You can also incorporate these words into your email marketing strategy to encourage more click-throughs to your landing pages. On the pages themselves, use the words appropriately in headings, subheads and other parts of your template to increase the number of people who follow through to become customers or make a purchase.
With the use of power word, bloggers, online marketers and business owners usually see their sales figures go up. Tapping into common emotions is a key way to get people to take action and do business with your company. That said, remember to constrain your use of filler words in sales copy. You might also find our list of pronouns useful.
A Final Word on Powerful Words List
Keep this powerful words list handy for writing, copywriting and marketing. You’ll want to refer to it regularly as you plan marketing content.
Remember, emotions create actions, and words create emotion. This is why power words work. Learn to wield them well, and you will see your writing become more powerful.
Like this? Check out our list of transition words for essays.
FAQs About Powerful Words List
What are some powerful words?
Words that evoke emotional responses in the reader are powerful words. Some words that are quite powerful include:
How can you use power words?
Use power words to draw attention, make a written piece stand out and encourage your reader to take action. Use them to evoke emotional responses in the reader, get more click-throughs on online marketing ads or make your piece jump out when there are many things the reader is reading, such as when creating a cover letter or resume for a high-demand position.