200 Powerful Words List: Jumpstart Your Writing Fast

Any writing with a marketing edge needs to use powerful words, and this powerful words list will help you capture them in your works. 

If you want your social media posts, blog posts, copywriting and even your email subject lines to be as effective as possible, you must master power words. These words make every piece of writing you create, from a simple letter to an important landing page, work better, increasing conversion rates and making people want to take action.

So what are power words? This powerful words list will help you understand these persuasive words and how you can use them to boost conversions, create a best-selling novel or otherwise improve your writing.

Powerful Words List: Discovering the Impact of Powerful Words

Powerful words list

Before delving into a power words list, first, you must understand what powerful words are and why you need them. With just one word, many English phrases become incredibly powerful, sparking people to action.

Power works encourage people to take action by triggering an emotional response.  They can also work by triggering curiosity. These two actions make them very helpful in e-commerce and marketing situations. 

The best way to increase your use of power words is to know what they are. This cheat sheet has a list of popular words that can help you create powerful, effective marketing pieces.

200 Power Words You Need to Know

As you work on your content marketing, consider these power words:

Happiness Power Words 

Human nature means people want to be happy, and these words make them feel happy or expect happiness from what you’re offering:

1. Alive

2. Amazing

3. Astonishing

4. Breathtaking

5. Brilliant

6. Epic

7. Exciting

8. Fascinating

9. Healthy

10. Heartwarming

11. Incredible

12. Insane

13. Inspiring

14. Legendary

15. Light

16. Profound

17. Thrilling

18. Unstoppable

Prestige, Beauty and Lust Power Words

Powerful words list

People appreciate beautiful things, and humans tend to want seductive items as well. If you are looking to increase conversions and want to tap these emotions, consider these words:

19. Adorable

20. Breathtaking

21. Charming

22. Delicious

23. Elite 

24. Expensive

25. Glamorous

26. Gorgeous

27. Heavenly

28. Lovely

29. Luxurius 

30. Priceless

31. Spellbinding

Pride and Embarrassment Power Words

If people fear that they will get embarrassed, they will be more likely to take action. These words tap into a person’s sense of pride or fear of embarrassment:

32. Achieve

33. Blunder

34. Clueless

35. Cringeworthy

36. Fail

37. Idiot

38. Mediocre

39. Obvious

40. Rejection

41. Ruin

42. Senseless

43. Shame/shameful

44. Triggers 

45. Unknowingly

46. Waste

Trust Power Words

This list of power words makes the reader trust what you are writing. Use them in blog post headlines and popup ads to get people to click through and read your content because the words build trust.

47. Absolute

48. Authentic

49. Authority 

50. Captivate

51. Case study

52. Elite

53. Ensured

54. Foolproof

55. Guaranteed

56. Guilt-free

57. Lifetime

58. Memorable

59. Master

60. Moneyback 

61. Proven

62. Reliable

63. Studies

64. Tested

65. Testimonials

Newness Power Words

Human nature means people like to be on the cutting-edge, and these words will make them think that you are giving them new or novel information. 

66. Challenge

67. Discover

68. Extraordinary

69. Hack

70. Latest

71. Life-changing

72. Miracle

73. New

74. Novel/novelty

75. Sneak peek

Fear and Anger Power Words

If you want to grab the reader’s attention and get them to take action quickly, you may need to tap their fear center. Whether it is the fear of missing out or the shock of something happening in the world, these words evoke fear and anger responses. 

76. Agonizing

77. Avoid

78. Awkward

79. Catastrophe 

80. Censored

81. Cover-up

82. Dangerous

83. Deadly

84. Disgusting

85. Epidemic

86. Eye-opening

87. Failure

88. Heartbreaking

89. Horrifying

90. Jaw-dropping

91. Limited

92. Revolting

93. Shocking

94. Strange

95. Terrifying

96. Unpopular

97. Vicious

98. Violent

99. Weird

100. Worst

Sloth Power Words

Trigger words that evoke feelings of rest and relaxation can actually be quite effective in your email marketing. Sloth is not necessarily bad when it is at the right time, and tapping someone’s desire to relax can help you get the right action out of your target audience. These words work well:

101. All-inclusive

102. Cheat

103. Child’s play

104. Efficient

105. Effortless

106. Formula

107. Hack

108. Jumpstart

109. Lazy

110. Magic

111. Minimalist

112. Speedy

113. Simple

114. Tricks

115. Tweaks

116. Uncomplicated 

Humor and Curiosity Power Words

Sometimes getting someone to laugh a little can help put them in a good mindset to change. Eliciting feelings of curiosity will make them want to click a link. These words can do that:

117. Breaking

118. Crazy

119. Diagnosed

120. Discover

121. Emergency

122. Extraordinary

123. Funniest

124. Hilarious

125. Insane

126. Intriguing

127. Laugh

128. Little-known

129. Odd

130. Revolutionary

131. Ridiculous

132. Strange

133. Unexpected

Greed Power Words

People like to have money. People fear not having money. These words tap into the emotions surrounding greed and the fear of scarcity:

134. Affordable

135. Bonus

136. Budget

137. Cheap

138. Efficient

139. Free

140. Lucrative

141. Steal

142. Unlimited

Mind-Blowing Power Words

People like having their minds blown about something surprising and shocking. These power words work well to do just that:

143. Alluring

144. Amazing

145. Astonishing

146. Awe-inspiring

147. Catapult

148. Defying

149. Explosive

150. Greatness

151. Incredible

152. Mesmerizing

153. Mouth-watering

154. Polarizing

155. Triumph

156. Turbocharge

157. Unbelievable

Sensory Power Words

Sensory power words make you think about one of your five senses. By including those senses, you are able to imagine yourself using the product more thoroughly. Some sensory power words include:

158. Appetizing

159. Dazzling

160. Delectable

161. Fragrant

162. Tantalizing

163. Tasty

Read our full list of sensory words.

Safety Power Words

Like trust, people want to feel safe. These power words make them either fear for their safety or trust that you are giving them safety. 

164. Accuse

165. Assault

166. Beware

167. Caution

168. Danger

169. Ethical

170. Fierce

171. Hoax

172. Jeopardy

173. Protect

174. Punch

175. Safe

176. Scam

177. Sure-fire

178. Stop

179. Validate

Exclusivity Power Words

You can create strong feelings if you use words that give the reader a feeling of exclusivity. These power words work well:

180. Confession

181. Divulge

182. Emerging

183. Insider

184. Little-known

185. Release

186. Secret

187. Special

188. Trend

189. Truth

190. Unconventional

191. Uncovered

192. Unique

193 Unseen

194. Untapped

195. Worst

Excitement Power Words

Finally, don’t forget to create a sense of excitement. If you’re launching a new webinar and want viewers, you need to make it sound exciting. Use words like these:

196. Fascinating

197. Riveting

198. Tempting

199. Thrilling

200. Transform

How to Use Power Words to Boost Your Sales

Power phrases and words make your links to your sales pages and landing pages more effective. They are enticing and get people to click to read more.

You can also incorporate these words into your email marketing strategy to encourage more click-throughs to your landing pages. On the pages themselves, use the words appropriately in headings, subheads and other parts of your template to increase the number of people who follow through to become customers or make a purchase.

With the use of power word, bloggers, online marketers and business owners usually see their sales figures go up. Tapping into common emotions is a key way to get people to take action and do business with your company. That said, remember to constrain your use of filler words in sales copy. You might also find our list of pronouns useful.

A Final Word on Powerful Words List

Keep this powerful words list handy for writing, copywriting and marketing. You’ll want to refer to it regularly as you plan marketing content.

Remember, emotions create actions, and words create emotion. This is why power words work. Learn to wield them well, and you will see your writing become more powerful.

Like this? Check out our list of transition words for essays.

FAQs About Powerful Words List 

What are some powerful words?

Words that evoke emotional responses in the reader are powerful words. Some words that are quite powerful include:

How can you use power words?

Use power words to draw attention, make a written piece stand out and encourage your reader to take action. Use them to evoke emotional responses in the reader, get more click-throughs on online marketing ads or make your piece jump out when there are many things the reader is reading, such as when creating a cover letter or resume for a high-demand position.


  • Nicole Harms has been writing professionally since 2006. She specializes in education content and real estate writing but enjoys a wide gamut of topics. Her goal is to connect with the reader in an engaging, but informative way. Her work has been featured on USA Today, and she ghostwrites for many high-profile companies. As a former teacher, she is passionate about both research and grammar, giving her clients the quality they demand in today's online marketing world.