Any writing with a marketing edge needs to use powerful words, and this powerful words list will help you capture them in your works.
If you want your social media posts, blog posts, copywriting and even your email subject lines to be as effective as possible, you must master power words. These words make every piece of writing you create, from a simple letter to an important landing page, work better, increasing conversion rates and making people want to take action.
So what are power words? This powerful words list will help you understand these persuasive words and how you can use them to boost conversions, create a best-selling novel or otherwise improve your writing.
Contents
- Powerful Words List: Discovering the Impact of Powerful Words
- 200 Power Words You Need to Know
- Happiness Power Words
- Prestige, Beauty and Lust Power Words
- Pride and Embarrassment Power Words
- Trust Power Words
- Newness Power Words
- Fear and Anger Power Words
- Sloth Power Words
- Humor and Curiosity Power Words
- Greed Power Words
- Mind-Blowing Power Words
- Sensory Power Words
- Safety Power Words
- Exclusivity Power Words
- Excitement Power Words
- How to Use Power Words to Boost Your Sales
- A Final Word on Powerful Words List
- FAQs About Powerful Words List
- Author
Powerful Words List: Discovering the Impact of Powerful Words

Before delving into a power words list, first, you must understand what powerful words are and why you need them. With just one word, many English phrases become incredibly powerful, sparking people to action.
Power works encourage people to take action by triggering an emotional response. They can also work by triggering curiosity. These two actions make them very helpful in e-commerce and marketing situations.
The best way to increase your use of power words is to know what they are. This cheat sheet has a list of popular words that can help you create powerful, effective marketing pieces.
200 Power Words You Need to Know
As you work on your content marketing, consider these power words:
Happiness Power Words
Human nature means people want to be happy, and these words make them feel happy or expect happiness from what you’re offering:
1. Alive
2. Amazing
3. Astonishing
4. Breathtaking
5. Brilliant
6. Epic
7. Exciting
8. Fascinating
9. Healthy
10. Heartwarming
11. Incredible
12. Insane
13. Inspiring
14. Legendary
15. Light
16. Profound
17. Thrilling
18. Unstoppable
Prestige, Beauty and Lust Power Words

People appreciate beautiful things, and humans tend to want seductive items as well. If you are looking to increase conversions and want to tap these emotions, consider these words:
19. Adorable
20. Breathtaking
21. Charming
22. Delicious
23. Elite
24. Expensive
25. Glamorous
26. Gorgeous
27. Heavenly
28. Lovely
29. Luxurius
30. Priceless
31. Spellbinding
Pride and Embarrassment Power Words
If people fear that they will get embarrassed, they will be more likely to take action. These words tap into a person’s sense of pride or fear of embarrassment:
32. Achieve
33. Blunder
34. Clueless
35. Cringeworthy
36. Fail
37. Idiot
38. Mediocre
39. Obvious
40. Rejection
41. Ruin
42. Senseless
43. Shame/shameful
44. Triggers
45. Unknowingly
46. Waste
Trust Power Words
This list of power words makes the reader trust what you are writing. Use them in blog post headlines and popup ads to get people to click through and read your content because the words build trust.
47. Absolute
48. Authentic
49. Authority
50. Captivate
51. Case study
52. Elite
53. Ensured
54. Foolproof
55. Guaranteed
56. Guilt-free
57. Lifetime
58. Memorable
59. Master
60. Moneyback
61. Proven
62. Reliable
63. Studies
64. Tested
65. Testimonials
Newness Power Words
Human nature means people like to be on the cutting-edge, and these words will make them think that you are giving them new or novel information.
66. Challenge
67. Discover
68. Extraordinary
69. Hack
70. Latest
71. Life-changing
72. Miracle
73. New
74. Novel/novelty
75. Sneak peek
Fear and Anger Power Words
If you want to grab the reader’s attention and get them to take action quickly, you may need to tap their fear center. Whether it is the fear of missing out or the shock of something happening in the world, these words evoke fear and anger responses.
76. Agonizing
77. Avoid
78. Awkward
79. Catastrophe
80. Censored
81. Cover-up
82. Dangerous
83. Deadly
84. Disgusting
85. Epidemic
86. Eye-opening
87. Failure
88. Heartbreaking
89. Horrifying
90. Jaw-dropping
91. Limited
92. Revolting
93. Shocking
94. Strange
95. Terrifying
96. Unpopular
97. Vicious
98. Violent
99. Weird
100. Worst
Sloth Power Words
Trigger words that evoke feelings of rest and relaxation can actually be quite effective in your email marketing. Sloth is not necessarily bad when it is at the right time, and tapping someone’s desire to relax can help you get the right action out of your target audience. These words work well:
101. All-inclusive
102. Cheat
103. Child’s play
104. Efficient
105. Effortless
106. Formula
107. Hack
108. Jumpstart
109. Lazy
110. Magic
111. Minimalist
112. Speedy
113. Simple
114. Tricks
115. Tweaks
116. Uncomplicated
Humor and Curiosity Power Words
Sometimes getting someone to laugh a little can help put them in a good mindset to change. Eliciting feelings of curiosity will make them want to click a link. These words can do that:
117. Breaking
118. Crazy
119. Diagnosed
120. Discover
121. Emergency
122. Extraordinary
123. Funniest
124. Hilarious
125. Insane
126. Intriguing
127. Laugh
128. Little-known
129. Odd
130. Revolutionary
131. Ridiculous
132. Strange
133. Unexpected
Greed Power Words
People like to have money. People fear not having money. These words tap into the emotions surrounding greed and the fear of scarcity:
134. Affordable
135. Bonus
136. Budget
137. Cheap
138. Efficient
139. Free
140. Lucrative
141. Steal
142. Unlimited
Mind-Blowing Power Words
People like having their minds blown about something surprising and shocking. These power words work well to do just that:
143. Alluring
144. Amazing
145. Astonishing
146. Awe-inspiring
147. Catapult
148. Defying
149. Explosive
150. Greatness
151. Incredible
152. Mesmerizing
153. Mouth-watering
154. Polarizing
155. Triumph
156. Turbocharge
157. Unbelievable
Sensory Power Words
Sensory power words make you think about one of your five senses. By including those senses, you are able to imagine yourself using the product more thoroughly. Some sensory power words include:
158. Appetizing
159. Dazzling
160. Delectable
161. Fragrant
162. Tantalizing
163. Tasty
Read our full list of sensory words.
Safety Power Words
Like trust, people want to feel safe. These power words make them either fear for their safety or trust that you are giving them safety.
164. Accuse
165. Assault
166. Beware
167. Caution
168. Danger
169. Ethical
170. Fierce
171. Hoax
172. Jeopardy
173. Protect
174. Punch
175. Safe
176. Scam
177. Sure-fire
178. Stop
179. Validate
Exclusivity Power Words
You can create strong feelings if you use words that give the reader a feeling of exclusivity. These power words work well:
180. Confession
181. Divulge
182. Emerging
183. Insider
184. Little-known
185. Release
186. Secret
187. Special
188. Trend
189. Truth
190. Unconventional
191. Uncovered
192. Unique
193 Unseen
194. Untapped
195. Worst
Excitement Power Words
Finally, don’t forget to create a sense of excitement. If you’re launching a new webinar and want viewers, you need to make it sound exciting. Use words like these:
196. Fascinating
197. Riveting
198. Tempting
199. Thrilling
200. Transform
How to Use Power Words to Boost Your Sales
Power phrases and words make your links to your sales pages and landing pages more effective. They are enticing and get people to click to read more.
You can also incorporate these words into your email marketing strategy to encourage more click-throughs to your landing pages. On the pages themselves, use the words appropriately in headings, subheads and other parts of your template to increase the number of people who follow through to become customers or make a purchase.
With the use of power word, bloggers, online marketers and business owners usually see their sales figures go up. Tapping into common emotions is a key way to get people to take action and do business with your company. That said, remember to constrain your use of filler words in sales copy. You might also find our list of pronouns useful.
A Final Word on Powerful Words List
Keep this powerful words list handy for writing, copywriting and marketing. You’ll want to refer to it regularly as you plan marketing content.
Remember, emotions create actions, and words create emotion. This is why power words work. Learn to wield them well, and you will see your writing become more powerful.
Like this? Check out our list of transition words for essays.
FAQs About Powerful Words List
What are some powerful words?
Words that evoke emotional responses in the reader are powerful words. Some words that are quite powerful include:
Discover
Awe-inspiring
Breathtaking
Hack
Latest
Undeniable
How can you use power words?
Use power words to draw attention, make a written piece stand out and encourage your reader to take action. Use them to evoke emotional responses in the reader, get more click-throughs on online marketing ads or make your piece jump out when there are many things the reader is reading, such as when creating a cover letter or resume for a high-demand position.