Ready to tackle the About Us portion of your website? We’ve got about us page examples and tips you need to introduce your team to your customers and clients.
Writing the about us page for your profile or business can be challenging. The “about us” section of your site is your chance to make a great first impression on potential customers and clients, sharing your company values and culture, providing social proof that you deliver on your promises, and providing a quick glimpse into your company’s history. It can be hard to decide what you should include on your about us page–you’ll need to decide whether you want to go with a minimalist look or if you’d like to take a more comprehensive approach.
There are many ways to make an effective about us page, and checking out the about us page examples here can help give you insight into what approach will be the best fit for your company.
About Us Page Examples
1. Boonshoft Museum of Discovery
This children’s science and history museum in Dayton, Ohio, does a great job of helping visitors learn more about the company’s mission and history and what they offer young children and adults. The company’s about us page also updates the latest changes at the museum through a newsfeed featured on the site, allowing visitors to learn more about the latest at the museum without having to scroll to a new page.
Boonshoft combines several aspects of their website into their about us page, including the company’s mission, the company vision, the company’s history, and the accreditations achieved by the museum. This page doesn’t just serve to tell potential visitors more about the museum– it also works to build trust by providing potential visitors with the information they need to decide whether they’d like to take a trip to the museum.
“Mission – To create and provide meaningful and entertaining learning experiences for curious minds to engage with natural history, science, and nature while honoring and preserving collections for future generations.
Our Vision – To be the leading regional destination where people engage with global natural history, science, and nature.”
As you can see in the snippet above, the about us page shows the target audience the museum’s mission and vision immediately, and the page design allows the reader to continue learning about the company’s history at the bottom of the page if they so desire.
2. The Hershey Company
Chocolate giant Hershey’s has several projects that go far beyond the sweet treats sold in supermarkets. From charitable endeavors (including a wildly impressive non-profit school created by the company’s namesake), a commitment to including the surrounding community in the company’s success, to a massive theme park, The Hershey Company is multi-faceted.
The about us section of The Hershey Company’s website has an excellent web design that allows potential customers and visitors to get the information they need without being overwhelmed by all the company has to offer. The company’s about us page begins by offering simple information on the company’s history without sharing pages of text of the brand story. The core values are evident as potential customers scroll the about us page. The interactive site allows visitors many options to learn more about the company by clicking to learn more about the history of Hershey, charitable projects currently underway by the company, and options for the visitor to click and learn more about the current leadership of the company.
“The Share Goodness Promise – The Share Goodness Promise is an idea as simple as it is big: our business, our planet, our communities, our children—they’ve always mattered. It’s a promise delivered by all of us at Hershey—to see every day as a chance to be successful in a way that makes a difference.”
As shown above, the about us page for Hershey offers small snippets that share different aspects of what the company offers, inviting the visitor to click at their leisure. SEO is hard at work on the site without being obvious, a sign that the company has put time and effort into copywriting the site in a way that makes it rank highly with popular search engines.
3. Nissan USA
Much like The Hershey Company, Nissan is a giant that does an excellent job of creating an about us page that utilizes the latest digital marketing techniques with an eye-catching design to attract site visitors to want to learn more about the company. The page template is clean and easy to read, without large blocks of text that can tempt site visitors to skim without getting the necessary information. The brand promises innovation for excitement above all else and makes this clear immediately on its about us page:
“INNOVATION – Since the beginning, Nissan’s history is one of innovation without reservation and a willingness to do what others don’t dare to do. Nissan has an impressive track record of innovations that have greatly impacted the auto industry and the lives of drivers worldwide.
EXCITEMENT – Nissan makes owning a car exciting and amazing. It knows the power of movement and the thrill of being in the driver’s seat.”
Following these explanations, site visitors can click on several images that bring them to pages for more information. Links below the innovation for excitement promise include corporate info, green program information, heritage, the Nissan college grad program, the Nissan owners portal, diversity, careers, news updates, and information on the Nissan technician training academy. Having page features set up to allow visitors to get exactly the information they need creates a simple about us page engagement experience.
About Us Page Writing Tips
If you’re one of the many entrepreneurs struggling to create an about us page on your website that draws customers in and makes them want to learn more, you’re not alone. Here, we’ll look at tips for developing an about us page that gives your potential clients all the information they need–and none of the information they don’t.
1. Keep it Simple
We know–you’re thinking about your company constantly, and it can be hard to imagine condensing your story down to just a few paragraphs. When it comes to about us pages, however, less is more. You want your audience to quickly be able to get the information they need while also getting a positive vibe about what your company offers. If you’re going with an about us page that presents all of the information on a single landing page, limit yourself to just a few paragraphs. Use bullet points, lists, and headings to break up the content, making it easier for your potential customers to find out what they want to know.
2. Get Personal
Photos can be an excellent way for potential customers to get to know you and your team. If you provide a service that involves clients coming into an office, showing pictures of your workspace on your about us page can also help customers feel comfortable making an appointment, as they have an idea of what to expect. The more you can show customers what you offer, the more likely they will reach out to you about your services after browsing your company’s about us page.
3. Provide Links
Have more information than you can fit onto a single page? Be sure to provide links that direct potential customers to other areas of your site. This keeps a clean, simple look for your about us page while giving potential customers the information they want.
4. Add a Call to Action
If you’re a small business or a professional working to get new clients, it can be wise to include a call to action (also known as a CTA) at the end of your about us page. A call to action encourages potential clients to reach out to you to learn more about what your business has to offer.
You may want to create a CTA that allows site visitors to fill out a form with their contact information, allowing you to reach out to them later. You may also want to provide your contact information as a part of your about us page, letting customers know exactly how to get in touch with you. This is also a perfect place to include links to your company’s social media, providing site visitors with the option to follow you and get to learn more about what you have to offer.
Interested in learning more? Check out our round-up of must-read books for entrepreneurs!
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