Updated: October 21, 2016
Would you like to increase the number of people who subscribe to your blog or email list?
Is LeadPages worth it?
Now, I don’t like spending time coding or tinkering with the back-end of my website. I’d rather spend my time writing and building relationships online.
I first tried LeadPages for 30 days because I wanted a tool that would help me increase email sign-ups and create a landing page easily without hiring a developer.
That was over two years ago.
In this updated LeadPages review, you can find out why I’m still recommending this service to bloggers and writers who want to market their writing.
In this review, you can also read an interview with Tim Paige, who explains how you can use LeadPages to sell more books.
Let’s get started.
What Is LeadPages?
LeadPages is a drag-and-drop software tool that you can use to:
- Create a landing page for your webinars, books, courses and other products
- Set up email sign-up forms that help you grow your list faster
- Deliver ethical bribes that convert new website visitors into leads or customers
The main selling point of LeadPages is its ease of use. Using the drag and drop editor, it takes five minutes to create a landing and page that traditionally would have taken me several hours. Best of all, you don’t need to know any code to do this.
You can change and update these pages on the go and pick from popular templates that other writers and marketers love.
LeadPages integrates with popular email service providers like MailChimp, ConvertKit and AWeber.
It connects with WordPress via a plugin or, if you don’t use WordPress, it provides formatted HTML that you can copy and paste into the back-end of your website.
How Much Does LeadPages Cost?
To use LeadPages, you pay a monthly subscription, which starts at USD37. Instead of paying the monthly subscription, I took out an annual plan as it comes with a 38% discount.
I don’t normally buy annual plans. I only did this because LeadPages offer annual subscribers a discount. And they also offer a 30-day money back guarantee.
LeadPages in Action
If you’d like to see LeadPages in action on Become a Writer Today:
- Go here
- Click on the giant yellow button at the bottom of the page (you can’t miss it!)
- LeadPages will add you to my list and send you a video lesson
This landing page and the one pictured below took me about five minutes to create in LeadPages.
I didn’t have to use any code to create this page. I was able to change the look of this page using the drop and drop editor, and I can see how the LeadPages is performing in real-time.
How to Create a Landing Page With LeadPages
LeadPages offers several dozen landing page templates, which you can sort by conversion rate.
It also indicates the industry of each landing page so you can find one most relevant to your needs.
I picked a landing page template for authors, and then I customised the colours, fonts and look and feel of this template.
Using the drag and drop editor, this took me five minutes.
Then, I pressed publish and LeadPages gave me a handy URL to use. If you use WordPress, you can connect LeadPages via a plugin and publish directly on your site.
Then, I created pages for my new book The Power of Creativity.
If this sounds complicated, don’t worry.
Any time I have had an issue with LeadPages, I contact support about it. They usually get in touch within a few hours to help.
How I’m Using LeadPages to Grow My Email List
You can upload text documents, audio recordings and video clips to LeadPages and use them as ethical bribes to convince readers to join your mailing list. LeadPages calls these Lead Magnets.
Here’s how I’m doing this on Become a Writer Today with LeadPages:
Using Google Analytics, I determined the best performing blog posts on this website.
I created short giveaways or content upgrades for the top performing posts on my site. These included:
- A list of resources
- A short audio recording
- Free reports
- High-resolution versions of low-quality images
I uploaded these giveaways to LeadPages using its editor.
Next, I created a LeadBox in LeadPages.
I styled these LeadBoxes to match the look and feel of Become a Writer Today using the editor, and I used a drop-down menu to select relevant Lead Magnets for each LeadBox.
I pasted the code for these LeadBoxes into my top five blog posts. Now, when new visitors land on my high-ranking blog posts and click on a link for these LeadBoxes, they are offered an ethical bribe or Lead Magnet.
To get the PDF, audio recording or resources guide, they just have to opt in. When a visitor opts in, LeadPages automatically sends them the relevant PDF or MP3 immediately.
Then, if they confirm their subscription to my Insider List, LeadPages adds their details to ConvertKit. Creating Lead Magnet links for my more popular posts helped me double my opt-in rates and lower my bounce rates.
Ideas for Your Lead Magnets
If you want to do the same, you could also create:
- Video recordings
- Video transcripts
- Podcast transcripts
- Audio recordings of your blog posts
- Book chapters
- Video lessons from your books
I Love Analytics; LeadPages Does Too
I love them because I can see how my posts are performing and I can use this information to decide on what to write about next on Become a Writer Today.
LeadPages provides easy-to-interpret analytics for each of the landing pages, popups and Lead Magnets you create.
You can see how many people are subscribing via each LeadBox and which Lead Magnet is most popular. I’m already using these analytics to generate ideas for future pieces of high-value content and to improve existing calls-to-action.
LeadPages also offers A-B testing for your landing pages, which is great if you want to test different calls-to-action or images on your landing pages.
How to Promote Your Book (or Your Writing) Using LeadPages
For this LeadPages review, I also interviewed Tim Paige of LeadPages and asked him how writers can promote their work.
In this interview, Tim explains how writers can promote a book online.
He also makes some interesting observations about why we should use analytics, and he offers his productivity tips.
Q. What’s your number one tip for creating effective lead magnets?
Use a resource guide.
We’ve done a lot of testing and found that the highest converting lead magnet we’ve ever given away was a simple one-page list of tools.
It was just a nice PDF with a list of a few resources that we used in our marketing. It out-converted a free video course, ebook, and hour long coaching call.
Q. What types of customers do you have? Is it business people or individual bloggers or companies?
We are absolutely honoured to have customers from all stages of business
from bloggers to SaaS companies, info product marketers, coaches, large enterprise companies, real estate agents, dentists, e-commerce store owners, physical product creators really our customers come from a HUGE array of industries.
Q. How can I use LeadPages to promote a book?
The first way is to join me on a webinar by texting the word LeadPages to 38470 to hear some of the most powerful ways we’ve ever seen to promote a book (or any other product for that matter). But honestly, the answer to this question is much longer.
What I would say is to focus on building an email list of your ideal readers
who would read your book. Fans of fiction or non-fiction? Male or female? What age range? What are they passionate about? What do they get out of reading your book?
Figure that out, and then offer them a chapter of the book in exchange for entering their email. Now you have a way to communicate to them in a way that builds trust.
I will say that we have best-selling authors who use our landing page templates to promote their books.
Specifically, if you’re giving away a chapter and selling your book, I’d recommend checking out the ebook landing page we have by Pat Flynn.
Q. How do you handle feedback about LeadPages?
More and more people are finding out about LeadPages as a result of a webinar I’ve done, a podcast interview, or a live event I’ve spoken at, and as such, lots of people think of me as the “face” of LeadPages (which is humbling and frightening at the same time). This means I am constantly getting feedback about LeadPages and how it’s helped people grow their businesses.
Q. How important are analytics for you and your team?
They’re critical to us and should be critical for every business.
If you aren’t tracking what’s happening in your business, how do you know what’s working and what’s not? We actually built a split testing tool into our software because of how important it is.
And our podcast, ConversionCast, is all about results-based marketing
Q. Do you have any productivity tips you can share?
This is a constant battle for me (as I know it is for many people), but I can share a few things that have been working.
1) Prioritise. Sounds obvious, but this is something I struggled with for a long time. There are things that demand your attention right away but aren’t truly that high of a priority. It’s perfectly ok to file that away for later.
2) Don’t be afraid to say no. I used to say yes to everything. Want to interview me on your podcast? Sure! Want me to personally look at your site and tell you what to change? Absolutely!
But here’s the problem with that. Saying yes to something will, in the end, mean you have to say no to something else. It might be an opportunity in your business, it might be to your family (more time at work = less time for other things), etc.
I’ve learned to say no to things that drain my energy, or that I know would take me away from doing things that can provide value to a great number of people.
3) Get a scheduler and don’t be afraid to make it limited. I have three accounts with ScheduleOnce. One to book interviews for ConversionCast, one to allow others to book me for an interview, and one for general meetings. If someone wants my time, they go through my scheduler.
If they send me their scheduler, I politely ask them to please use mine instead as I know if I have to use theirs, I’ll be tempted to shy away from the constraints I’ve put on my own scheduler. They’re there for a reason.
4) Use the morning for your most important tasks. I find that right when I start the work day, I have the most energy, ideas, and enthusiasm.
So I’ve stopped taking interviews then, I’ve stopped focusing on email, and started just doing things that are of high value and that will set me on the right path for the day.
Q. What do you say to the blogger who is more concerned with social media than email marketing?
You’re missing out. I LOVE social media, I really do. It’s such an awesome way to interact with people doing what they’re already doing. However, it’s not an asset that YOU OWN. If Facebook were to shut down one day… what happens to all of those fans?
With email marketing, you own that list. It’s yours. Start building your list TODAY.
Q. Do you have any plans for a Twitter or Google+ integration?
We are constantly working on new ways to improve our software.
I’m not sure if a Twitter or G+ integration specifically is on its way, but I can assure you our amazing team is on top of the most important features possible.
In the meantime, our customers are already using G+ and Twitter to drive lots of traffic to their webinars, sales pages, and other landing pages
Is LeadPages Worth It?
Every blogger should prioritise building an email list, and LeadPages is the ideal tool for growing that list. It’s one of the most intuitive blogging tools I’ve used this year. Now, I spend less time tinkering with my site or creating landing pages.
I didn’t have to spend much time reading tutorials or talking to the company’s support team. And it’s helping me increase subscribers to this blog.
I like tools like this because they enable me to spend more time writing and less time staring at the backend of WordPress.
So yes, for me LeadPages is worth it.
However, if you want more control over the look and feel of your opt-in and landing pages, you will have to pay extra to upload your own. These are just minor quibbles, and I haven’t covered everything LeadPages can do in this review.
You can always try LeadPages today (they offer a 30-day money back guarantee).
Got questions about my LeadPages review? Share them below.
* Drag and drop editor is easy to use
* You can create landing pages in minutes
* Actionable analytics
* Ability to choose templates by conversion rate
* Monthly subscription may put off some
* Best suited for these gathering email addresses
* It costs extra to upload custom templates
Tim Paige is the host of Conversion Cast and a Conversion Educator for LeadPages.