Brainstorming is the rapid non-judgmental documentation of connected ideas about a particular topic. It’s a powerful productivity tool that can help individuals or team members develop and plan new ideas and projects.
I use brainstorming to expand on ideas for blog posts, articles, fiction stories and work projects. I’ve also witnessed marketing and advertising teams use brainstorming with varying degrees of success.
In this blog post, I explain what brainstorming is, and I offer nine tips for individuals and groups who want to get more from this popular creative technique.
How to Brainstorm
Brainstorming is a simple skill to learn. All you need is a topic, a pen and paper and an inclination to rapidly capture information. The basics steps of a brainstorm are:
Step 1. Write down the main idea or problem
Step 2. Write the goals of the brainstorm
Step 3. Record possible solutions or related ideas
Step 4. Record each idea that emerges even if they are seemingly unrelated – use free-association where possible, the goal is quantity and not quality
Step 5. Use key words and not full sentences
Step 6. Add facts, figures and other useful information
Step 7. Stop after a pre-defined period
Step 8. Review
Now that you’ve to the basics down, here are nine tips to get more from brainstorming sessions.