Do you have a content strategy for your blog or website?
If you don’t, I wrote a blog post for you.
I recently published a guest blog post for Tweak Your Biz called Create A Content Strategy For Your Business In 5 Simple Steps.
This post is aimed at business people who want to be more strategic about the types of content they write and create.
Even if you’re not a business person, it pays to consider the who, what, when, where and why of your work.
For example, at the end of the week or month I consider:
- What kind of blog posts worked in the past? I use analytics to answer this question.
- What types of posts should I write more or less of? Again I use analytics and also comments to answer this question.
- Why am I writing this blog post? I use an editorial calendar to help plan my posts.
- Should I publish my next post on my blog or as a guest blog post elsewhere? I aim to write at least one guest blog post a month.
- When should I publish this post and how can I promote it? Again an editorial calendar helps me plan in advance. However, I also have to work around the post schedules of the websites that I write for.
Answering questions like these helps me get more strategic about the types of content that I create.
If you want to get started with your content strategy, you can read Create A Content Strategy For Your Business In 5 Simple Steps on Tweak Your Biz.
There are books out there that can help you too. I recently wrote a review of Content Strategy for the Web by Kristina Halvorson and Melissa Rach, because it’s one of the industry’s best books on this topic.