Twitter is the ultimate short-form digital communication tool, but it’s difficult for businesses to find the time to come up with tweets several times a day, every day.
In this Twitter guide, I explain how to write a week’s worth of tweets in one night.
Step 1: Prepare Coffee and Brainstorm
For the purposes of this article, a week’s worth of tweets comprises four tweets a day for seven days: that’s 28 tweets.
One tweet a day is rarely enough but more than four tweets a day feels like overkill. That said, it’s really up to you how many tweets you want to send each day.
Before writing a week’s worth of tweets, I normally review my upcoming calendar for events I want to publicise. I also consider the various news articles and blogs I read during the week. And I explore the various trending hashtags on Twitter related to my industry. Google Trends is another useful source of information as it reveals what people are searching for.
Then, over a cup of coffee, I brainstorm what I am going to tweet about.
You could tweet about:
- new product releases and updates
- company news
- a new blog post
- industry #trends on Twitter
- special offers
You may want to review what others in your industry are tweeting about and consider how your tweets will reflect your activities for the coming week. Similarly, if you have a business goal for the week or month, you can write tweets related to this goal.
Step 2: Write Your Tweets
Once I’ve identified one to three themes for the week, I write tweets around these themes or topics. I use one hashtag per theme or topic. And I consider if I can create or share any pictures along with my tweets.
On @WorkReadPlay, I normally tweet and share interesting articles. I also manage several other Twitter accounts. On these, I tweet about a particular business theme or topic for 1-2 days before moving on.
I write my tweets in a three-column spreadsheet. In the first column, I record the date and time of my tweet. In the second, I record the tweet content, and in the third I paste a URL related to my tweet (if relevant).
If I am writing a lot of content, I create a fourth column for Excel’s “=len(text)” function. The text part of this function refers to the columns containing my Tweets. This function tells me the length of my tweets, and I try to keep them under 120 characters.
I allow several characters for a URL and also for followers to append my tweets.
Writing tweets in a spreadsheet enables me to see at-a-glance how many tweets I’ve written and what times they are scheduled for. I can also use Excel’s sorting tools to review and adjust the dates of my tweets.
Taking this article as one theme, here is a day’s worth of related tweets:
- Here’s how I wrote a week’s worth of #tweets in one night. Please RT. [url here]
- Can you #write a week’s worth of #tweets in one night? In this Twitter guide I explain how to do it. [url here].
- #Twitter is the ultimate form of concise digital communication. Here’s a guide for managing your account. [url here].
- Save time by writing your tweets in one sitting. Need help? I’ve got you covered. [url here]. Please RT.
Twitter doesn’t allow users to post the same tweet within a 24-hour period, but you can reword a tweet and recycle the content. Tweets with pictures generally perform better, so it’s worth keeping a library of pictures on a computer or using a smartphone to take snaps related to your tweets.
Step 3: Decide When to Post
I use the free analytics tool Followerwonk to determine the best times to tweet from my accounts. Followerwonk lets users analyse any Twitter account, and it provides a map and graph that you can use to inform your approach to Twitter.
I use Followerwonk’s analytics to set times for my predefined tweets. Then, I return to my spreadsheet and use Excel’s sorting tool to review and adjust the dates of my tweets.
Step 4: Choose Your Tool
There are a number of tools you can use to upload and schedule tweets for future publication. Some of the best include:
TweetDeck is free and lets users schedule tweets in advance one by one. Users of Sprout Social can schedule messages for multiple social networks in advance, and it costs USD39 per user per month. It also features comprehensive analytics.
Buffer supports multiple social media accounts for USD10 per month. It’s particularly useful for those who share content and articles with their followers.
HootSuite costs EUR7.19 per user per month. It’s my preferred social media tool. This is simply because HootSuite is the only tool that supports the uploading of CSV files.
Using HootSuite, I can upload a completed CSV file of tweets and schedule them in bulk, rather than pasting tweets from a spreadsheet into a client one-by-one.
You can use any of the above tools to schedule your tweets. Some of these include URL shorteners, but you can always use the excellent Bit.ly service to shorten your links.
Step 5: Review
After uploading a week’s worth of tweets, double-check the content uploaded to your tweeting tool of choice.
- Are the posting dates and times correct?
- Are the hashtags consistent?
- Do the URLs work?
- Are there spelling or grammar errors?
- Do you want to send any of these tweets to individual followers?
- Are there pictures you can attach to your tweets?
- Have you left enough characters for followers to append and retweet your content?
Once you are happy with your tweets, you can go about your business for the week, but it’s still worth logging into Twitter regularly to see how your tweets are performing.
At the end of the week, return to your tweeting tool of choice and review how your tweets performed. Keep track of how many followers you attracted and assess which tweets performed best.
The tools listed above feature various analytics reports that let you see how many people clicked, shared and engaged with your tweets.
If you append a Bit.ly link with the “+” symbol, you can see how many users clicked your Bit.ly link. If your site is built on WordPress, you can use the analytics tools included with Jetpack to see if Twitter referred many users to your website. Google analytics also includes a useful social referrals tool.
You can use all of this information to inform the following week’s content and to identify Twitter users worth following and conversing with.
Step 6: A Dark Night of the Soul
Twitter is a conversational medium on which people comment on events in real-time. Writing a week’s worth of tweets is against the spirit of the medium.
That said, Twitter is just one of many social networks and business people often don’t have the time to sit down and pen tweets every day. If you are going to adopt this method, it’s worth installing Twitter on your smartphone and setting up notifications so that you are alerted if people respond to your tweets.
Did you find this Twitter guide post helpful? Have you got a better method for managing a Twitter account? Please let me know in the comments section below.