Avoid Decision Fatigue Before It Slays Your Creativity

decision fatigue

‘I’m too tired.’

‘I can’t be bothered.’

‘I don’t have the energy today.’

Have you ever made these excuses when it’s time to write or to create?

If you have, please don’t beat yourself up. It’s natural to procrastinate about a decision when you’re tired.

In a 2009 study, Roy Baumeister, a psychologist at Florida State University, carried out an experiment whereby he asked students to sit next to a plate of fresh-baked chocolate-chip cookies.

He gave permission to some students to eat the cookies, and he told others to avoid eating any of the treats.

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