A headline gets a character limit, a subject line gets a spam score, and a meta description gets truncated in pixels rather than in characters. No other writer on this site has their sentences graded by a machine before a human ever sees them. This page assembles the checks that run at that gate.
An honest warning about what is not here, because it is a lot. This site has no keyword research tool, no SERP tracker, no brief builder and no CMS integration, and it is not going to grow one. The one database that fits your job is the paying-markets list, filtered to content and SEO markets; the contest, magazine and residency databases are for writers submitting their own work. This is the thinnest of the four pages here, and we would rather say that than pad it out.
Score a headline on length, structure and clarity. Every rule is shown, so you can overrule it.
Open tool→Length, spam-trigger terms and mechanics, checked before you hit send.
Open tool→Estimated pixel width and a live search-result preview. The only place your copy is measured in pixels.
Open tool→Every one runs in your browser. Nothing you paste is uploaded, which matters when the draft is under embargo.
Flesch scores, grade level and reading time. The number a content brief usually specifies.
Open tool→Stiff words, filler, passive voice and quotation slips, flagged in the browser.
Open tool→Paste a draft and watch the filler light up.
Open tool→Spot what dangles in each sentence, then see the fix.
Open tool→Biased terms and the neutral phrasing to use instead, before it ships.
Open tool→Generate an editorial angle with the argue-for and argue-against sides already drawn.
Open tool→Angles for the long-form report or whitepaper nobody wants to start.
Open tool→Generate a topic with a stance and argue-for / argue-against angles.
Open the generator→Each of these is a full list with a live generator, and each lives on its own page. Nothing is copied here, deliberately: you want the page with the generator on it, not a sample of it.
The complete list, with a live generator, on its own page.
Open the bank→The complete list, with a live generator, on its own page.
Open the bank→A curated bank with a live generator, on its own page.
Open the bank→Copywriting trigger words, grouped by the reaction each one is built to provoke.
Open the bank→Persuasive power words, grouped by the emotion they pull on.
Open the bank→No. Writer's Toolkit Pro syncs a submission tracker and sends deadline alerts for contests and literary magazines. You do not submit to literary magazines as part of your job, so there is nothing in it for you, and we are not going to pretend otherwise to sell a subscription. Everything on this page is free and stays free.
One practical tool and one thing worth knowing about writing copy that has to perform. Once a week. Unsubscribe anytime.