LeadPages Review 2018: Why This Landing Page Software is Awesome

LeadPages review updated: January 15, 2018Is LeadPages Worth It? Find Out In This Review
Would you like to increase the number of people who subscribe to your blog or email list?

Is LeadPages worth it? And should you take out a LeadPages free trial?

Now, I don’t like spending time coding or tinkering with the back-end of my website. I’d rather spend my time writing and building relationships online.

I took a 30 day LeadPages free trial because I wanted a tool that would help me increase email sign-ups and create a  landing page easily without hiring a developer.

That was over three years ago.

In this updated 2018 LeadPages review, you can find out why I’m still recommending this service to bloggers and writers who want to market their writing.

In this Leadpages review, you can also read an interview with Tim Paige, who explains how you can use LeadPages to sell more books.

But first…

Register Now for Free Live Training About LeadPages

Now let's dive into the LeadPage 2018 review.

What Is LeadPages?

LeadPages is a drag-and-drop software tool that you can use to:

  • Create a landing page for your webinars, books, courses and other products
  • Set up email sign-up forms that help you grow your list faster
  • Deliver ethical bribes that convert new website visitors into leads or customers

The main selling point of LeadPages is its ease of use. Using the drag and drop editor, it takes five minutes to create a landing and page that traditionally would have taken me several hours. Best of all, you don't need to know any code to do this.

You can change and update these pages on the go and pick from popular templates that other writers and marketers love.

LeadPages integrates with popular email service providers like MailChimp, ConvertKit and AWeber.

It connects with WordPress via a plugin or, if you don’t use WordPress, it provides formatted HTML that you can copy and paste into the back-end of your website.

Who Owns LeadPages?

LeadPages was established in 2010 by Clay Collins. It’s based in Minneapolis in the United States.

How Much Does LeadPages Cost?

To use LeadPages, you can pay a monthly subscription or take out annual plan with a discount.

I don’t normally buy annual plans for my blogging tools. I only did this because LeadPages offer annual subscribers a discount. According to the LeadPages refund policy, they offer a 30-day money back guarantee and you can cancel at any time.

If you want to know how to get LeadPages for free, just take out a LeadPages free trial.

How LeadPages Works

If you’d like to see LeadPages in action on Become a Writer Today:

  • Go here
  • Click on the giant yellow button at the bottom of the page (you can't miss it!)
  • LeadPages will add you to my list and send you a video lesson

This landing page and the one pictured below took me about five minutes to create in LeadPages.

I didn’t have to use any code to create this page. I was able to change the look of this page using the drop and drop editor, and I can see how the LeadPages is performing in real-time.

LeadPage review
Click to see my LeadPage

How to Create LeadPAges

LeadPages offers several dozen template landing pages, which you can sort by conversion rate.

It also indicates the industry of each landing page so you can find one most relevant to your needs.

I picked a template landing page for authors, and then I customised the colours, fonts and look and feel of this template.

Using the drag and drop editor, this took me five minutes.

Then, I pressed publish and LeadPages gave me a handy URL to use. If you use WordPress, you can connect to it via a plugin and publish directly on your site.

Then, I created pages for my new book The Power of Creativity.

If this sounds complicated, don't worry.

Any time I have had an issue with LeadPages, I contact support about it. They usually get in touch within a few hours to help.

I also use Facebook ads to send paid traffic to this landing page and to increase sales of my book.

What Is LeadPages Used for?

I use LeadPages to grow my email list and also to sell books via advertising.

You can upload text documents, audio recordings and video clips and use them as ethical bribes to convince readers to join your mailing list. LeadPages calls these Lead Magnets.

Here’s how I'm doing this on Become a Writer Today:

Step 1:

Using Google Analytics, I determined the best performing blog posts on this website.

Google analytics
Use ‘Content Drilldown' in Google Analytics to find your most popular posts

Step 2:

I created short giveaways or content upgrades for the top performing posts on my site. These included:

  • A list of resources
  • A short audio recording
  • Checklists
  • Free reports
  • High-resolution versions of low-quality images

Step 3

I uploaded these giveaways using the editor.

Step 4

Next, I created a LeadBox in LeadPages.

I styled these LeadPages LeadBoxes to match the look and feel of Become a Writer Today using the editor, and I used a drop-down menu to select relevant Lead Magnets for each LeadBox.

Lead Magnets

Step 5

I pasted the code for these LeadBoxes into my top five blog posts. Now, when new visitors land on my high-ranking blog posts and click on a link for these LeadBoxes, they are offered an ethical bribe or Lead Magnet.

To get the PDF, audio recording or resources guide, they just have to opt in.

When a visitor opts in, LeadPages automatically sends them the relevant PDF or MP3 immediately.

Then, if they confirm their subscription to my Insider List, LeadPages adds their details to ConvertKit. Creating Lead Magnet links for my more popular posts helped me double my opt-in rates and lower my bounce rates.

If all this sounds complicated, don't worry. The LeadPages for WordPress makes the process easy.

Ideas for Your Lead Magnets

If you want to do the same, you could also create:

  • Worksheets
  • Templates
  • Video recordings
  • Video transcripts
  • Podcast transcripts
  • Audio recordings of your blog posts
  • Book chapters
  • Video lessons from your books

LeadPages Analytics

I love analytics because I can see how my posts are performing and I can use this information to decide on what to write about next on Become a Writer Today.

LeadPages provides easy-to-interpret analytics for each of the landing pages, popups and Lead Magnets you create.

You can see how many people are subscribing via each LeadBox and which Lead Magnet is most popular. Leadpage analytics I’m already using these analytics to generate ideas for future pieces of high-value content and to improve existing calls-to-action.

It also offers A-B testing for your landing pages, which is great if you want to test different calls-to-action or images on your landing pages.

Why Use LeadPages

You should use LeadPages if you have a budget for a professional landing page tool. It will also help you grow your email list faster and convert more leads into customers. LeadPages will help you avoid spending time coding or building landing pages with HTML. It's purpose built for small businesses, bloggers and more who don't have time for technical challenges.

Tim Paige
‘Create a resource guide' –
Tim Paige, LeadPages

How to Promote Your Book (or Your Writing) Using LeadPages

For this LeadPages review, I also interviewed Tim Paige and asked him how writers can promote their work.

In this interview, Tim explains how writers can promote a book online.

He also makes some interesting observations about why we should use analytics, and he offers his productivity tips.

Q. What's your number one tip for creating effective lead magnets?

Use a resource guide.

We've done a lot of testing and found that the highest converting lead magnet we've ever given away was a simple one-page list of tools.

It was just a nice PDF with a list of a few resources that we used in our marketing. It out-converted a free video course, ebook, and hour long coaching call.

Q. What types of customers do you have? Is it business people or individual bloggers or companies?

We are absolutely honoured to have customers from all stages of business from bloggers to SaaS companies, info product marketers, coaches, large enterprise companies, real estate agents, dentists, e-commerce store owners, physical product creators really our customers come from a HUGE array of industries.

Q. How can I use LeadPages to promote a book?

The first way is to join me on a webinar by texting the word LeadPages to 38470 to hear some of the most powerful ways we've ever seen to promote a book (or any other product for that matter). But honestly, the answer to this question is much longer.

What I would say is to focus on building an email list of your ideal readers who would read your book. Fans of fiction or non-fiction? Male or female? What age range? What are they passionate about? What do they get out of reading your book?

Figure that out, and then offer them a chapter of the book in exchange for entering their email. Now you have a way to communicate to them in a way that builds trust.

I will say that we have best-selling authors who use our template landing pages to promote their books.

Specifically, if you're giving away a chapter and selling your book, I'd recommend checking out the ebook landing page we have by Pat Flynn.

Q. How do you handle feedback about LeadPages?

More and more people are finding out about LeadPages as a result of a webinar I've done, a podcast interview, or a live event I've spoken at, and as such, lots of people think of me as the “face” of LeadPages (which is humbling and frightening at the same time). This means I am constantly getting feedback about LeadPages and how it's helped people grow their businesses.

Q. How important are analytics for you and your team?

They're critical to us and should be critical for every business.

If you aren't tracking what's happening in your business, how do you know what's working and what's not? We actually built a split testing tool into our software because of how important it is.

And our podcast, ConversionCast, is all about results-based marketing

Q. Do you have any productivity tips you can share?

This is a constant battle for me (as I know it is for many people), but I can share a few things that have been working.

1) Prioritise. Sounds obvious, but this is something I struggled with for a long time. There are things that demand your attention right away but aren't truly that high of a priority. It's perfectly ok to file that away for later.

2) Don't be afraid to say no. I used to say yes to everything. Want to interview me on your podcast? Sure! Want me to personally look at your site and tell you what to change? Absolutely!

But here's the problem with that. Saying yes to something will, in the end, mean you have to say no to something else. It might be an opportunity in your business, it might be to your family (more time at work = less time for other things), etc.

I've learned to say no to things that drain my energy, or that I know would take me away from doing things that can provide value to a great number of people.

3) Get a scheduler and don't be afraid to make it limited. I have three accounts with ScheduleOnce. One to book interviews for ConversionCast, one to allow others to book me for an interview, and one for general meetings. If someone wants my time, they go through my scheduler.

If they send me their scheduler, I politely ask them to please use mine instead as I know if I have to use theirs, I'll be tempted to shy away from the constraints I've put on my own scheduler. They're there for a reason.

4) Use the morning for your most important tasks. I find that right when I start the work day, I have the most energy, ideas, and enthusiasm.

So I've stopped taking interviews then, I've stopped focusing on email, and started just doing things that are of high value and that will set me on the right path for the day.

Q. What do you say to the blogger who is more concerned with social media than email marketing?

You're missing out. I LOVE social media, I really do. It's such an awesome way to interact with people doing what they're already doing. However, it's not an asset that YOU OWN. If Facebook were to shut down one day… what happens to all of those fans?

Gone.

With email marketing, you own that list. It's yours. Start building your list TODAY.

Is LeadPages Worth It?

Every blogger should prioritise building an email list, and LeadPages is the ideal tool for growing that list. It's one of the most intuitive blogging tools I’ve used this year. Now, I spend less time tinkering with my site or creating landing pages.

I didn’t have to spend much time reading tutorials or talking to the company’s support team. And it’s helping me increase subscribers to this blog.

I like tools like this because they enable me to spend more time writing and less time staring at the backend of WordPress.

So yes, for me LeadPages is worth it.

However, if you want more control over the look and feel of your opt-in and landing pages, you will have to pay extra to upload your own. These are just minor quibbles, and I haven’t covered everything LeadPages can do in this review.

You can always take out a LeadPages free trial (they offer a 30-day money back guarantee).

Got questions about my LeadPages review? Share them below.

Tim Paige is the host of Conversion Cast and a Conversion Educator for LeadPages.

Register Now for Free Live Training About LeadPages

 

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LeadPages Review: Summary
  • Price
  • Ease of Use
  • Features
  • Analytics
4.25

Summary

LeadPages is a great tool if you want to create landing pages and sales page that covert and grow your email list fast. It's ideal for all types of bloggers.

Pros

  • Free trial available
  • You can create landing pages in minutes
  • Actionable analytics
  • Ability to choose templates by conversion rate
  • Great for writers and bloggers who use Facebook ads to grow their email list

 

Cons

  • Monthly subscription may put off some
  • Lacks some features that more expensive products like Clickfunnels offer
  • It costs extra to upload custom templates

 

41 thoughts on “LeadPages Review 2018: Why This Landing Page Software is Awesome”

  1. Thanks for this run-down. It’s going to be interesting to see how SaaS plays out over the long run, but for now the cons trump the pros for my needs. What would be interesting for a monthly service is set-up based on an analysis of the product and desired outcome.

    Another downfall I see here is that people quickly become blind to different capture pages, so the idea of “optimized conversion” is a bit of a false promise. After all, we’ve all seen the latest guru promoting a service like this only to have abandoned it by their next promotion when they’re using something else.

    Thus, what you use is probably secondary to how you use language and the communication of expectation and value to over the mouse your cheese.

    1. Language and words will always come first. I like Leadpages because writers, copywriters and online professionals can concentrate on writing their copy, sales pages and posts and not on the technical parts of these setting these types of pages up. Thanks for posting Anthony.

  2. I think it’s a good move to use these types of hosted opt-in type pages. As you mention they’re easy to setup, lightning fast load times and they look half decent.

    It’s happening now, but in the very near future those businesses that aren’t segmenting will loose prospective customers. Results rule and to get results you have to provide the right information, to the right person, at the right time. That’s how Google works and that’s what people want.

    This fast, easy method of creating opt-in pages lets anyone segment without fiddling with the technology, plus you get analytics.

    Your LeadPages popup loads fast. I haven’t found a popup plugin that will load that fast. Nice!

  3. Pingback: Call To Action: The One Thing Every Great Blog Post Needs (And How To Do It) - Tweak Your Biz

  4. Hi Bryan,
    Thank you for the info. One question though. I just started using lead pages and need to design a guide/report cover for my landing page. Did you design your “Handbook for the Productive Writer” image outside of lead pages of inside?

    Thank you,
    Jerry

  5. I am using leadpages from quite sometime now and I find them to be the best company for increasing more leads and conversions. My business has increased to over 70% using them !

    1. Hi Diana,
      LeadPages is a great tool. I use it on various pages on and landing pages on this site. I like it because it’s easy and fast.

  6. Bryan, great post man! You did a great job of remaining objective and also very detailed. I would however challenge you to test Leadpages with Instapage http://goo.gl/XnCRIY. I think you’ll find the same template approach, but a very big difference in creative freedom and pricing (the free for life plan is a good start).

    We’ve seen a big majority of our over 100k users come directly from LP and I can tell you the differences are striking.

    Test it out totally free and I would love to hear your feedback! My email is always open to you as well eric at instapage dot com

    Thanks man and again, awesome breakdown!

  7. Great post Bryan! We’re actually launching a marketplace dedicated to Lead Magnet templates over at http://www.marketingmarket.net.

    We would love your feedback and to find out what about the lead magnet creation process you spend the most time on?

    Also, what your process is like designing a lead magnet?

    p.s. This is one of the best reviews of Leadpages that I’ve saw!

    1. I’ll check it out thanks. I normally create Lead Magnets for high performing posts. I create checklists, PDFs, audio recording and other bonuses.

  8. Hey Bryan,
    I am a big fan of leadpages pricing. They are far better than any other company in the same market. I am sure many people will get value from your brief review.

  9. The thing about leadpages is they sort templates by conversions so if you choose one that is high up on the list then you can be relatively certain that the template will serve you well. That has been my experience when testing against some optimize press pages I built with almost identical content.

    I have only used the free templates so far and while they are not that visually impressive they convert.

    1. I like LeadPages because it’s easy and fast to use. I know there are templates but LeadPages works and works very well. Sorting by conversions is a clever feature too.

  10. Hi Bryan,

    Great article, thanks for sharing it. I’ve just sent (through the website contact form) a quick question regarding the review and would really appreciate if you could get back to me 🙂

    Cheers,

    Damir

  11. Hi Brian, I really learned alot from your article. Just a quick question. After paying the annual subscription with Leadpages, can I create unlimited opt-in pages for unlimited websites?

    1. Hi Corey,
      I contacted LeadPages support. They said:

      “With LeadPages you can create an unlimited amount of lead pages, and you can publish those pages to as many different custom domains and websites as you want, and there are not any limitations.”

      Hope this helps.

  12. leadpages should be shot for releasing their frag n drop builder prematurely – it has so many bugs and issues –

  13. Hi,

    Nice article. The monthly subscription with Leadpages, when can you cancel it. Can you only use it for 3 months or a certain time period. Thanks, Daniel

    1. You can cancel at anytime during your first 30 days and get your money back. After that, it depends on the plan you’re on but if it’s monthly, you can cancel within the month i.e. it auto-renews like Netflix

  14. Everything you said about Leadpages is true and I use it as well. The one BIG frustration I have is the lack of an “undo” function. One mistake and it’s unchangeable, which leaves you no option but to start over.
    A lot of time can be lost – ask me how I know! There are many frustrating posts from people about this on their site.

  15. Great review, Bryan.

    I fought LeadPages for years… why pay perfectly good money for something I can so easily do myself?

    One day, it occurred to me how much time I was spending on conversion funnels, landing pages, opt-ins, and so forth… and I thought to myself, “Honestly… $30-40 a month? Why have I been fighting this?”

    So, yeah… IMHO, LeadPages is the way to go.

    Brent

  16. Nice post 🙂
    It’s my pleasure to inform you about BetaPage it is a startup directory where you can discover, hunt and upvote on various innovative startups as per your choice.
    Founders/Innovators can submit their startup, for getting feedbacks, beta subscription, early adopters, traffic and users.

    Thank you.

  17. Hi Bryan,

    Thanks for the information!!

    I am sure after reading this post people may aware of increasing the subscriber’s list in an easy way.

    Every steps and idea of Lead magnets really give a sparkle on everyone to generate a good subscribers list on their blog.

    And besides, each interview questions you posted gave me more information and helped me to kickstart my productive business.

    Thanks!!

    Regards
    Sathish

    1. Hi Sathish,
      Growing a list is easier with LeadPages. I’ve been using it for a while now. I’m happy you liked the interview with Tim, he shared some smart tips.

  18. I get my landing pages done on fiverr at fraction of cost. I am huge non-believer in monthly subscription model.

  19. Nice review Bryan with lots of useful insights. I basically started with Instapage first, after subscribing to Leadpages for couple of years I have become a fan of Leadpages. Though the price they offer is little expensive but it is worth the money.

  20. You have written a very detailed review Bryan. I want to suggest you that you should make your website HTTPS complaint so that you can get organic boost and also Google Chrome has started not secure for your website.

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