Leadpages Review: Why This Landing Page Software is Awesome

Leadpage Review

Convert more leads into customers
This Leadpages review explores if it’s worth it and how you can use this landing page builder in your small business.

I took a 30-day Leadpages free trial because I wanted a tool that would help me increase email sign-ups and create a landing page easily without hiring a developer. Since then, I’ve used it for several years on Become a Writer Today.

Convert more leads into customers
  • ✓   Free trial available
  • ✓   Actionable analytics
  • ✓   Create landing pages in minutes

I’ll walk through how to use Leadpages to create landing pages and pop-ups. I also cover some other key features for curious small business owners. You can also read an interview with Tim Paige, who offers some Leadpages tips and tricks.

Now let’s dive into the Leadpages review.

What Is Leadpages?

Leadpages is a drag-and-drop tool that you can use to:

  • Create a landing page for your webinars, books, courses, and other products
  • Set up email opt-in forms that help you grow your list faster
  • Deliver ethical bribes that convert new website visitors into leads or customers
  • Create basic sales funnels linked to your email service provider

The main selling point of Leadpages is its ease of use. Using the drag and drop editor, it takes five minutes to create a landing and page that traditionally would have taken me several hours. Best of all, you don’t need to know any code to do this.

It’s comparable to other landing page builders like Clickfunnels, Mailchimp, and Instapage.

You can change and update these pages on the go and pick from popular templates that other writers and marketers love.

Leadpages integrates with popular email service providers like ConvertKit, ActiveCampaign, and AWeber. It connects with WordPress via a plugin or, if you don’t use WordPress, it provides formatted HTML that you can copy and paste into the back-end of your website.

Who Owns Leadpages?

Leadpages was established in 2010 by Clay Collins. It’s based in Minneapolis in the United States. In 2020, Collins and the team sold it to Redbrick, a company that holds and owns a series of digital properties.

Leadpages Pricing: How Much Does It Cost?

  • Leadpages costs $37 per month for the standard version.
  • Leadpages Pro costs $79 per month.
  • Leadpages Advanced costs $321 per month.

You can pay a monthly subscription or take out an annual plan with a discount. According to the Leadpages refund policy, the company offers a 30-day money-back guarantee, and you can cancel at any time.

Leadpages Standard is suitable for most new and small businesses that want to avoid a large monthly expense. The Pro option is a good choice if you want to accept payments directly on your landing page and require support for SMS text campaigns. The Advanced option is more suitable for larger businesses and includes a 1-on-1 call. 

I bought an annual plan of Leadpages Pro because of the discount. If you’re on the fence, just take out a Leadpages free trial.

Leadpages pricing
Leadpages pricing

How LeadPages Works

If you’d like to see Leadpages in action on Become a Writer Today:

  • Go here
  • Click on the giant yellow button at the bottom of the page (you can’t miss it!).
  • Leadpages will add you to my list and send you a video lesson.

This landing page and the one pictured below took me about five minutes to create in Leadpages.

I didn’t have to use any code to create this page. I was able to change the look of this page using the drop and drop editor, and I can see how the Leadpages is performing in real-time.

Leadpages also includes additional functionality beyond landing pages.

The Leaddigits feature enables webinar hosts to call out a phone number. Attendees can text this phone number and receive a free copy of the speaker notes and presentation.

The Leadlinks feature is useful if you use email marketing campaigns to attract customers and registrants for your webinar. If you paste this into a broadcast email, an email subscriber can click on the Leadlink and register automatically. 

You can also use Leadpages to create alerts and pop-up bars on parts of your website to attract additional subscribers or leads. Pop-ups, in particular, are a great way of growing an email list for your small business.

A Leadpages popup
A Leadpages popup

Leadpages review Video

How to Create a Leadpage Landing Page

I use Leadpages to create landing pages for growing my email list and also to sell books via advertising. Let’s cover how to create a Leadpage landing page:

1. Pick your Leadpage

Leadpages offers several dozen template landing pages, which you can sort by conversion rate. A conversion rate relates to how many people click the call-to-action button on your page and or completed the form on the landing page.

It also indicates the industry of each landing page so you can find a template relevant to the need of your business. I picked a free template landing page built for authors.

I’ve also tested various other templates optimized for sales funnels, webinar registrations, and attracting email subscribers via Facebook ads.

If you don’t like the standard Leadpages templates on offer, it also has a number of premium templates for a small fee. That said, the free templates are more than enough for most small businesses.

Leadpages landing page templates

2. Use the Drag-and-Drop Editor

You can edit any element of a Leadpage web page using the drag and drop editor within the landing page builder. It’s even possible to add dynamic elements like a count-down timer.

I customized the colors, fonts, and look and feel of my web page template. I was able to change the look and feel to match my company branding in just five minutes, without messing around with code. The drag-and-drop editor has a few quirks, and I recommend saving your work early and often.

You can save time by creating a brand style guide directly within Leadpages with your preferred choice of font and color schemes. 

Leadpages drag and drop editor
Leadpages drag and drop editor

3. Upload your Lead Magnet

Leadpages automates the delivery of ebooks, PDFs, and other lead magnets to customers or subscribers directly or via your email service provider. You can upload these to your landing page and save them in the Lead Magnet library for future use. This is ideal for growing an email list faster.

If you’re unsure about what types of lead magnets to create or how to build out a sales funnel, Leadpages offer regular training and webinars for customers.

Here, you can see my list of lead magnets in Leadpages

4. Create a Thank You Page

If you’re using Leadpages, to generate leads for your business, the next step involves creating a thank you page. Leadpages also includes templates for this, so it doesn’t take too long. Creating a thank you web page means you can track conversions from sources like Facebook ads after installing a conversion pixel.

Leadpage thank you page
Leadpage thank you page

5. Set up an A/B Split Test

This step is optional but you can create variations of your landing page and split test different elements, for example, the wording on buttons, color schemes, and even the entire design.

It’s only a good idea to use this advanced functionality if you anticipate getting significant traffic to a particular landing page. A/B testing is quite time-consuming even with tools like Leadpages.

6. Publish Your Leadpage

You can publish a Leadpage directly on Leadpages by clicking publish. Alternatively, it offers a premium WordPress plugin that enables users to publish landing pages hosted on their domain. Before publishing a page, you can select if you want to enable SEO so it’s found in Google search results.

For my landing page:

First, I pressed publish, and Leadpages gave me a handy URL to use. Then, I created the page on my own site using the plugin and redirected traffic to it.

If this sounds complicated, don’t worry. Any time I have had an issue with Leadpages, I contact customer support about it. Depending on your subscription, they will reply instantly or within a few hours.

Leadpages publish options
Leadpages publish options

7. Review Google and Leadpage Analytics

Leadpages includes stats for each of your landing pages. You can evaluate how split tests are performing and sort your web pages by conversion rate. This is useful for creating optimal page designs for your website’s sign-up or join pages. It’s also handy if you like spending time optimizing a sales funnel.

I love analytics because I can see how my posts are performing and I can use this information to decide on what to write about next on Become a Writer Today.

Leadpages provide easy-to-interpret analytics for each of the landing pages, popups, and Lead Magnets you create.

You can see how many people are subscribing via each Leadbox and which Lead Magnet is most popular. I’m already using these analytics to generate ideas for future pieces of high-value content and to improve existing calls-to-action.

It also offers A-B testing for your landing pages, which is great if you want to test different calls-to-action or images on your landing pages.

Leadpages analytics
Leadpages analytics for my thank you page

How to Create a Leadbox in Leadpages

Leadboxes are a popular feature inside of Leadpages as they enable users to grow email lists rapidly. Here’s my workflow:

1. Find Your Top Content

Using Google Analytics, I determined the best performing blog posts on this website.

Google Analytics
Use ‘Content Drilldown’ in Google Analytics to find your most popular posts

2. Create a Content Upgrade and Upload

I created short giveaways or content upgrades for the top-performing posts on my site. These included:

  • A list of resources
  • A short audio recording
  • Checklists
  • Free reports
  • High-resolution versions of low-quality images

If you want to do the same, you could also create:

  • Worksheets
  • Templates
  • Video recordings
  • Video transcripts
  • Podcast transcripts
  • Audio recordings of your blog posts
  • Book chapters
  • Video lessons from your books

3. Create a Leadbox

Next, I created a Leadbox in Leadpages.

Here, you can see my Leadboxes for each of my posts.

I styled these Leadpages Leadboxes to match the look and feel of Become a Writer Today using the editor, and I used a drop-down menu to select relevant Lead Magnets for each Leadbox.

4. Add To Your top Performing Posts 

I pasted the code for these Leadboxes into my top five blog posts. Now, when new visitors land on my high-ranking blog posts and click on a link for these Leadboxes, they are offered an ethical bribe or Lead Magnet.

To get the PDF, audio recording, or resources guide, they just have to opt-in.

When a visitor opts in, Leadpages automatically sends them the relevant PDF or MP3 immediately.

Then, if they confirm their subscription to my Insider List, Leadpages adds their details to ConvertKit. Creating Lead Magnet links for my more popular posts helped me double my opt-in rates and lower my bounce rates.

If all this sounds complicated, don’t worry. The Leadpages for WordPress plugin makes the process easy.

Leadpages popup exit intent
Add popups and exit intent to your top pages

LeadPages Review: The Final Word

You should use Leadpages if you have a budget for a professional landing page tool. It will also help you grow your email list faster and convert more leads into customers.

Leadpages will help you avoid spending time coding or building landing pages with HTML. It’s purpose-built for small businesses, bloggers, and more who don’t have time for technical challenges.

It’s a useful marketing tool for small businesses.

Leadpages Tips and Tricks

Tim Paige
‘Create a resource guide’ –
Tim Paige, Leadpages

For this Leadpages review, I also interviewed Tim Paige and asked him how writers can promote their work.

In this interview, Tim explains how writers can promote a book online. He also makes some interesting observations about why we should use analytics, and he offers his productivity tips.

Q. What’s your number one tip for creating effective lead magnets?

Use a resource guide.

We’ve done a lot of testing and found that the highest converting lead magnet we’ve ever given away was a simple one-page list of tools.

It was just a nice PDF with a list of a few resources that we used in our marketing. It out-converted a free video course, ebook, and hour-long coaching call.

Q. What types of customers do you have? Is it business people or individual bloggers or companies?

We are absolutely honored to have customers from all stages of business from bloggers to SaaS companies, info product marketers, coaches, large enterprise companies, real estate agents, dentists, e-commerce store owners, physical product creators really our customers come from a HUGE array of industries.

Q. How can I use Leadpages to promote a book?

The first way is to join me on a webinar by texting the word Leadpages to 38470 to hear some of the most powerful ways we’ve ever seen to promote a book (or any other product for that matter). But honestly, the answer to this question is much longer.

What I would say is to focus on building an email list of your ideal readers who would read your book. Fans of fiction or non-fiction? Male or female? What age range? What are they passionate about? What do they get out of reading your book?

Figure that out, and then offer them a chapter of the book in exchange for entering their email. Now you have a way to communicate with them in a way that builds trust.

I will say that we have best-selling authors who use our template landing pages to promote their books.

Specifically, if you’re giving away a chapter and selling your book, I’d recommend checking out the ebook landing page we have by Pat Flynn.

Q. How do you handle feedback about Leadpages?

More and more people are finding out about Leadpages as a result of a webinar I’ve done, a podcast interview, or a live event I’ve spoken at, and as such, lots of people think of me as the “face” of Leadpages (which is humbling and frightening at the same time). This means I am constantly getting feedback about Leadpages and how it’s helped people grow their businesses.

Q. How important are analytics for you and your team?

They’re critical to us and should be critical for every business.

If you aren’t tracking what’s happening in your business, how do you know what’s working and what’s not? We actually built a split-testing tool into our software because of how important it is.

And our podcast, ConversionCast, is all about results-based marketing

Q. Do you have any productivity tips you can share?

This is a constant battle for me (as I know it is for many people), but I can share a few things that have been working.

1) Prioritise. Sounds obvious, but this is something I struggled with for a long time. There are things that demand your attention right away but aren’t truly that high of a priority. It’s perfectly ok to file that away for later.

2) Don’t be afraid to say no. I used to say yes to everything. Want to interview me on your podcast? Sure! Want me to personally look at your site and tell you what to change? Absolutely!

But here’s the problem with that. Saying yes to something will, in the end, mean you have to say no to something else. It might be an opportunity in your business, it might be to your family (more time at work = less time for other things), etc.

I’ve learned to say no to things that drain my energy, or that I know would take me away from doing things that can provide value to a great number of people.

3) Get a scheduler and don’t be afraid to make it limited. I have three accounts with ScheduleOnce. One to book interviews for ConversionCast, one to allow others to book me for an interview, and one for general meetings. If someone wants my time, they go through my scheduler.

If they send me their scheduler, I politely ask them to please use mine instead as I know if I have to use theirs, I’ll be tempted to shy away from the constraints I’ve put on my own scheduler. They’re there for a reason.

4) Use the morning for your most important tasks. I find that right when I start the workday, I have the most energy, ideas, and enthusiasm.

So, I’ve stopped taking interviews then, I’ve stopped focusing on email, and started just doing things that are of high value and that will set me on the right path for the day.

Q. What do you say to the blogger who is more concerned with social media than email marketing?

You’re missing out. I LOVE social media, I really do. It’s such an awesome way to interact with people doing what they’re already doing. However, it’s not an asset that YOU OWN. If Facebook were to shut down one day… what happens to all of those fans?


With email marketing, you own that list. It’s yours. Start building your list TODAY.

Is Leadpages Worth It?

Every blogger should prioritize building an email list, and Leadpages is the ideal tool for growing that list. It’s one of the most intuitive blogging tools I’ve used this year. Now, I spend less time tinkering with my site or creating landing pages.

I didn’t have to spend much time reading tutorials or talking to the company’s support team. And it’s helping me increase subscribers to this blog.

I like tools like this because they enable me to spend more time writing and less time staring at the backend of WordPress.

So yes, for me Leadpages is worth it.

However, if you want more control over the look and feel of your opt-in and landing pages, you will have to pay extra to upload your own. These are just minor quibbles, and I haven’t covered everything Leadpages can do in this review.

You can always take out a Leadpages free trial (they offer a 30-day money-back guarantee).

Tim Paige is the former host of Conversion Cast and Conversion Educator for Leadpages.

Leadpages FAQ


What is the difference between Leadpages and ClickFunnels?

Leadpages is cheaper than Clickfunnels. It’s ideal for creating landing pages and simple sales funnels as part of your website . Clickfunnels is designed as a comprehensive solution for replacing your website.

How much does Leadpages cost?

Leadpages pricing starts at $37 per month and goes up to $239 per month. You can also take out a free trial.

Leadpages Review: Summary
  • Price
  • Ease of Use
  • Features
  • Analytics


LeadPages is a great tool if you want to create landing pages and sales page that covert and grow your email list fast. It’s ideal for small businesses who sell online.


  • Free trial available
  • You can create landing pages in minutes
  • Actionable analytics
  • Ability to choose templates by conversion rate
  • Great for anyone who uses Facebook ads to grow their email list


  • Monthly subscription may put off some
  • Lacks some features that more expensive products like Clickfunnels offer
  • It costs extra to upload custom templates

46 thoughts on “Leadpages Review: Why This Landing Page Software is Awesome”

  1. Thanks for this run-down. It’s going to be interesting to see how SaaS plays out over the long run, but for now the cons trump the pros for my needs. What would be interesting for a monthly service is set-up based on an analysis of the product and desired outcome.

    Another downfall I see here is that people quickly become blind to different capture pages, so the idea of “optimized conversion” is a bit of a false promise. After all, we’ve all seen the latest guru promoting a service like this only to have abandoned it by their next promotion when they’re using something else.

    Thus, what you use is probably secondary to how you use language and the communication of expectation and value to over the mouse your cheese.

    1. Language and words will always come first. I like Leadpages because writers, copywriters and online professionals can concentrate on writing their copy, sales pages and posts and not on the technical parts of these setting these types of pages up. Thanks for posting Anthony.

  2. I think it’s a good move to use these types of hosted opt-in type pages. As you mention they’re easy to setup, lightning fast load times and they look half decent.

    It’s happening now, but in the very near future those businesses that aren’t segmenting will loose prospective customers. Results rule and to get results you have to provide the right information, to the right person, at the right time. That’s how Google works and that’s what people want.

    This fast, easy method of creating opt-in pages lets anyone segment without fiddling with the technology, plus you get analytics.

    Your LeadPages popup loads fast. I haven’t found a popup plugin that will load that fast. Nice!

    1. Thanks Bill. Yes Leadpages is an impressive solution for relatively non-technical people like me. I want to investigate segmenting and so on. If or when I do, I’ll post back here.

  3. Pingback: Call To Action: The One Thing Every Great Blog Post Needs (And How To Do It) - Tweak Your Biz

  4. Hi Bryan,
    Thank you for the info. One question though. I just started using lead pages and need to design a guide/report cover for my landing page. Did you design your “Handbook for the Productive Writer” image outside of lead pages of inside?

    Thank you,

    1. Hi Jerry,
      Yes I hired a designer on 99 Designs.com. There is a post on my blog about it. You can upload images to LeadPages and they will host it.

  5. More Detail Leadpages Discounts

    LeadPages is always reviewing which landing pages are the highest converting, and you should too.

  6. I am using leadpages from quite sometime now and I find them to be the best company for increasing more leads and conversions. My business has increased to over 70% using them !

    1. Hi Diana,
      LeadPages is a great tool. I use it on various pages on and landing pages on this site. I like it because it’s easy and fast.

  7. Bryan, great post man! You did a great job of remaining objective and also very detailed. I would however challenge you to test Leadpages with Instapage http://goo.gl/XnCRIY. I think you’ll find the same template approach, but a very big difference in creative freedom and pricing (the free for life plan is a good start).

    We’ve seen a big majority of our over 100k users come directly from LP and I can tell you the differences are striking.

    Test it out totally free and I would love to hear your feedback! My email is always open to you as well eric at instapage dot com

    Thanks man and again, awesome breakdown!

  8. Great post Bryan! We’re actually launching a marketplace dedicated to Lead Magnet templates over at http://www.marketingmarket.net.

    We would love your feedback and to find out what about the lead magnet creation process you spend the most time on?

    Also, what your process is like designing a lead magnet?

    p.s. This is one of the best reviews of Leadpages that I’ve saw!

    1. I’ll check it out thanks. I normally create Lead Magnets for high performing posts. I create checklists, PDFs, audio recording and other bonuses.

  9. Hey Bryan,
    I am a big fan of leadpages pricing. They are far better than any other company in the same market. I am sure many people will get value from your brief review.

  10. The thing about leadpages is they sort templates by conversions so if you choose one that is high up on the list then you can be relatively certain that the template will serve you well. That has been my experience when testing against some optimize press pages I built with almost identical content.

    I have only used the free templates so far and while they are not that visually impressive they convert.

    1. I like LeadPages because it’s easy and fast to use. I know there are templates but LeadPages works and works very well. Sorting by conversions is a clever feature too.

  11. Hi Bryan,

    Great article, thanks for sharing it. I’ve just sent (through the website contact form) a quick question regarding the review and would really appreciate if you could get back to me 🙂



  12. Hi Brian, I really learned alot from your article. Just a quick question. After paying the annual subscription with Leadpages, can I create unlimited opt-in pages for unlimited websites?

    1. Hi Corey,
      I contacted LeadPages support. They said:

      “With LeadPages you can create an unlimited amount of lead pages, and you can publish those pages to as many different custom domains and websites as you want, and there are not any limitations.”

      Hope this helps.

  13. leadpages should be shot for releasing their frag n drop builder prematurely – it has so many bugs and issues –

    1. Sorry to hear you’re having problems with it, their support is quite good (particularly the live chat).

  14. Hi,

    Nice article. The monthly subscription with Leadpages, when can you cancel it. Can you only use it for 3 months or a certain time period. Thanks, Daniel

    1. You can cancel at anytime during your first 30 days and get your money back. After that, it depends on the plan you’re on but if it’s monthly, you can cancel within the month i.e. it auto-renews like Netflix

  15. Everything you said about Leadpages is true and I use it as well. The one BIG frustration I have is the lack of an “undo” function. One mistake and it’s unchangeable, which leaves you no option but to start over.
    A lot of time can be lost – ask me how I know! There are many frustrating posts from people about this on their site.

  16. Great review, Bryan.

    I fought LeadPages for years… why pay perfectly good money for something I can so easily do myself?

    One day, it occurred to me how much time I was spending on conversion funnels, landing pages, opt-ins, and so forth… and I thought to myself, “Honestly… $30-40 a month? Why have I been fighting this?”

    So, yeah… IMHO, LeadPages is the way to go.


  17. Nice post 🙂
    It’s my pleasure to inform you about BetaPage it is a startup directory where you can discover, hunt and upvote on various innovative startups as per your choice.
    Founders/Innovators can submit their startup, for getting feedbacks, beta subscription, early adopters, traffic and users.

    Thank you.

  18. Bryan,

    Nice review! Somewhat randomly I saw yours as I was also finishing up a Leadpages review of my own. It doesn’t go to the lengths that yours does but covers a different industry, basketball. I laid out the results we got for one campaign we did with the numbers including click through rates, conversions, etc.

    Anyway, I thought you might be interested. http://www.vincehordemann.com/product-review-leadpages/

    Take care!

  19. Hi Bryan,

    Thanks for the information!!

    I am sure after reading this post people may aware of increasing the subscriber’s list in an easy way.

    Every steps and idea of Lead magnets really give a sparkle on everyone to generate a good subscribers list on their blog.

    And besides, each interview questions you posted gave me more information and helped me to kickstart my productive business.



    1. Hi Sathish,
      Growing a list is easier with LeadPages. I’ve been using it for a while now. I’m happy you liked the interview with Tim, he shared some smart tips.

  20. I get my landing pages done on fiverr at fraction of cost. I am huge non-believer in monthly subscription model.

  21. Nice review Bryan with lots of useful insights. I basically started with Instapage first, after subscribing to Leadpages for couple of years I have become a fan of Leadpages. Though the price they offer is little expensive but it is worth the money.

  22. You have written a very detailed review Bryan. I want to suggest you that you should make your website HTTPS complaint so that you can get organic boost and also Google Chrome has started not secure for your website.

  23. Your landing page quality is largely influenced by the builder you use. Here are the guidelines which I used to get one which works for me.
    There’s a lot that can be achieved with Leadpages like u see in the article linked here.
    Hope it helps someone too. cheers

  24. hi, i am very glad to read your brief article about lead pages , i want to puchase this so i was just searching for its features and pricing from some expert.
    and final i got this after reading your article now i can decide what i have to do. thanks for this wonderful post.

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