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The Topline Summary of Chip and Dan Heath's Made to Stick: Why Some Ideas Survive and Others Die (Topline Summaries) Kindle Edition

by Gareth F. Baines (Author), Chip Heath (Author), Dan Heath (Author), Format: Kindle Edition

4.2 111 ratings

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The Topline Summary in a Sentence is: "To make something sticky and memorable, remember the acronym SUCCESs"

“What’s good, if brief, is twice as good.” – Baltasar Gracian

Don't you hate it when you've always wanted to read a book but never able to quite find the time?
Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all?

Fret not!

Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books.

In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success!

Why are some ideas boring and forgettable and others exciting and memorable?

Made to Stick distills years of research and communication science into an easy-to-remember mnemonic and blueprint for creating ‘sticky ideas’; ideas that get understood, remembered and that change something – minds or behaviours.

Product details

ASIN ‏ : ‎ B00MW962MM
Publisher ‏ : ‎ BB Publishing (August 19, 2014)
Publication date ‏ : ‎ August 19, 2014
Language ‏ : ‎ English
File size ‏ : ‎ 901 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 26 pages

Best Sellers Rank: #627,395 in Kindle Store (See Top 100 in Kindle Store)
- #211 in 45-Minute Business & Money Short Reads
- #1,051 in Marketing (Kindle Store)
- #1,806 in Words, Language & Grammar (Kindle Store)

Customer Reviews:
4.2 111 ratings

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Brevity Books

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“What’s good, if brief, is twice as good.” – Baltasar Gracian

“People consume 100,500 words digitally and almost 34GB of content daily.” – NY Times

Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all?

Fret not!

Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing™ - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books.

In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, BrevityBooks Publishing™ will get you on the express road to success!

Customer reviews

4.2 out of 5

111 global ratings

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Moonbeam6

nice, quick summary

Reviewed in the United States on April 4, 2024

Verified Purchase

I have not read the original book and found this review helpful and quick to read. I will be implementing some of the ideas as I start a new business to hopefully get our idea to ‘stick’ in people’s brains

Reviewed in the United States on June 8, 2022

Verified Purchase

Does a good job with the main message but there are several typos which take away from the book slightly.

One person found this helpful

Helpful

Elmer Herrera

Great help

Reviewed in the United States on August 26, 2019

Verified Purchase

I liked the concise use of information detailing the core points of the message contained in the book. I would highly recommend it.

Helpful

hollyd

everything you need in a tight package

Reviewed in the United States on March 8, 2015

Verified Purchase

Concise, clear summary. I don't know that I will read another full length book after one if these summary versions! Thanks for saving me time, money and getting me straight to the point!

3 people found this helpful

Helpful

Damien R.

Good refresher, not sure if it stands alone.

Reviewed in the United States on July 21, 2019

Verified Purchase

I read the original and like it although it took some getting through. This ebook is a good reminder, but I don’t think it would be as good without having read the book. Also, some of the concepts are slightly misstated and would be confusing if the book hadn’t been read first.

2 people found this helpful

Helpful

john

Great book for rebranding!!!

Reviewed in the United States on October 7, 2016

Verified Purchase

The book was fantastic! If you are questioning your identity & personal brand, read this. Read it, understand it, apply the principles! It works plain and simple...

4 people found this helpful

Helpful

joe

Four Stars

Reviewed in the United States on September 29, 2017

good notes.

The best 20 minutes learning i've ever had

Reviewed in the United States on June 5, 2017

Verified Purchase

I've read the full book twice but it's been some time since my last read and the summary nailed the points perfectly!

5 people found this helpful

Helpful

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Client Kindle

Lu en 15 minutes

Reviewed in Canada on April 27, 2022

Verified Purchase

Simple, court et efficace. Je vais le relire souvent. J'adore les exemples. J'aurais dû l'acheter bien avant. J'ai hâte d'appliquer ses apprentissages.

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