Are you a designer?
I recently published a book on Amazon, and I needed a cover for it.
My design skills being what they are – non-existent – meant I had to outsource the design of my book cover.
What is 99designs?
99designs is a design contest marketplace where you can run competitions for: logos, web designs and book covers amongst other things.
As part of a 99 designs competition, designers complete against each other to win a cash prize (which you provide).
Lots of top bloggers recommended 99designs to me. So in July, I ran a competition for a book cover on this website.
My 99designs book cover competition lasted for seven days, and there were two rounds.
The first round was open to everyone, and it lasted four days.
At the end of this round, I picked eight finalists, and I worked with these for a further three days on their designs.
Then, I picked a winner.
I made some mistakes, and I learnt some 15 hard lessons about crowd-sourcing design projects like these.
Here they are: