Here’s a brief comparison of the two social media automation plugins, both of which are designed to save you time and make it easier to publish WordPress posts across multiple social media sites.
Available here, Jetpack was built by the WordPress team and it contains lots of handy extras including:
- a URL shortener
- image galleries
- an omni-search tool.
Jetpack integrates with most popular social media sites including Facebook, Twitter and LinkedIn, but it doesn’t provide support for LinkedIn groups or social media sites that haven’t opened their API codes i.e. Google +, Pinterest.
I was able to connect Jetpack and automate posts to my Facebook, LinkedIn and Tumblr accounts within ten minutes. I didn’t have to play around with anything too technical and the plugin even solved an issue I had with SNAP publishing images incorrectly on Tumblr.
The plugin allows users to customise a message that will appear on their connected social media accounts but it doesn’t allow users to write specific messages for specific accounts at the same time. If you write and share blog posts on lots of social media sites, this may make your followers feel that they’re reading posts written by a bot rather than a human.
Upsides: quick and easy to set up
Downsides: doesn’t work with Google +, LinkedIn groups or Pinterest
Social Networks Auto Poster
Available here and developed by NextScripts, SNAP offers more control and features than Jetpack. Some of the best bits include:
- You can write tailored messages for your social media sites at the bottom of each WordPress post.
- The app sends pictures and images to Twitter.
- You can republish posts and tweets with new messages without having to republish or rewrite your post.
If you are prepared to upgrade to the pro version and pay a once off fee of USD49, the app plays nicely with Google +, Pinterest and LinkedIn groups.
It took me two hours to get it to play nice with my social media sites, and I had to spend some time getting to grips with API codes and set myself up as a Facebook app developer.
Being technically minded, this wasn’t a huge issue and the instructions are thorough, but this process may put off those who just want to blog.
I also found that the app has an annoying habit of posting images multiple times to Tumblr, and it took me several hours to figure out a work around.
Upsides: the most feature rich social media automation tool for WordPress available.
Downsides: the best bits are restricted to the pro version.
There’s no clear winner between the two posting tools. Jetpack is great for those who just want to blog while SNAP is better for those who like a bit more control over how, where and when they post.
April 17, 2014
I’m pulling my support for SNAP. After extensive testing and some consultation with my hosting company, I’ve found it’s causing problems with several other important plugins on my site and their support is less than stellar.
Stick with Jetpack.
Please let me know about your favourite methods for automating social media posts from WordPress in the comments section below.