You’ve got a great website and your customers, readers or follower love it.
There’s just one problem, the content is old, and you’re out of ideas.
Here are six great ways you can freshen up your website:
1. Introduce Yourself and Your Team
Lots of companies introduce their team to online visitors via a dedicated page.
Here, you could explain the company’s values in a friendly manner. You could also take visitors behind the scene of the company and introduce them to newest recruits and key team members.
Each employee could upload pictures of themselves and write a short bio.
For example, “Meet Brendan: Photographer, author and marketeer.”
This kind of personalisation is far warmer than a generic “About Us” page.
2. Write a Q&A
Newspapers use Questions and Answers articles to explain difficult concepts to their audiences. They’re relatively easy to write and readers love them.
The secret behind Q&As is the same journalist normally writes the questions and the answers.
If your business recently launched a new product or service, you can easily write a Q&A about this product launch for your site.
Here’s one I wrote earlier:
- Why did you start WorkReadPlay?
Any aspiring writer should have a blog, as it can become their command and control centre and give them the opportunity to engage with an audience and receive feedback.
- Why did you pick WordPress as a content management system? *
I spent hours reading Joomla! tutorials and I’ve used Drupal in previous roles, but WordPress is the easiest content management system to learn and master. It’s mature, and it features a wealth of great plugins. It’s industry standard for a reason.
- What is the best part about writing a blog?
Having a blog, gives me the chance to improve skills I want to cultivate. Blogging has exposed me to new ideas and people who I would never have met otherwise.
- What is the hardest part about writing a blog? *
The science of optimising content for search engines is a challenge. I used to spend hours reading SEO blogs and white-papers.
Now, I think I’m better off focusing on writing content then I am figuring out ways to optimise my content for search engines.
- How much time do you spend on your blog each week? *
I spend around five hours a week on this blog. Some weeks I spend a lot longer writing posts and playing around with the back-end. Then, there are weeks when I don’t do anything at all.
These Who, What, Why, How questions can be applied to almost any topic.
3. Publish News and Updates
A News and Updates section is a great place for promoting a new product service or release, and it should feature prominently on the home page.
Here, you can tell customers or followers about new deals, hires, acquisitions transitions, product launches, releases, tours and so on.
You don’t have to write long news articles or publish them often, but they should contain new and relevant information for your customers, readers or followers.
It helps if updates include supporting imagery or video and link to relevant webpages.
And it doesn’t matter how many people you employ.
Neil Gaiman’s website, for example, features a regularly updated News section with details of what Neil is up to.
4. Start a Blog
Blogging isn’t just for Christmas.
It takes several hours to write a readable 600-800 word blog post. Even short posts take time to craft and publish. And bloggers have to maintain their content and post regularly if they want to attract readers.
Blogging isn’t just for Christmas. There is nothing more off-putting than visiting an abandoned company blog. Before launching a blog, consider:
- Who will write the posts?
- How much time can I/they spend writing blog posts each week?
- What will the blog focus on?
- What type of multimedia content will the blog include?
- Where will I promote my blog?
It’s a good idea to write at least a month’s worth of posts before going live. This gives writers time to find their voice and build up a library of posts.
5. Writing Not Your Thing? Try Photography, Audio or Video
Creating photos, video and audio used to consume a significant amount of time and resources. Now, it’s easier than ever for people and small businesses to create multimedia content.
Instagram lends itself particularly well anyone struggling to creating content around food or nature; all you need is a smartphone with relatively good camera. Similarly, you could use Vine to provide visitors with a tour of your business.
Screencasts are particularly useful for answering frequently asked questions about technical products or services. They’re also more personable than a FAQ document. For this, check out Jing and Screencast-o-matic.
The audio inclined can use Skype or their mobile devices to interview business stakeholders and create podcasts. A step-by-step guide to podcasting is a blog in itself, but Matthew Haughey covers the basics to podcasting.
6. Embed a Twitter Feed
Embedding an active Twitter stream can make a website feel fresh, even if the various pages don’t change that often.
To do this:
- Log into Twitter.
- Click on the Gears icon and navigate to settings.
- Select Widgets from the sidebar and create a new Widget.
- From here, choose your Twitter timeline preferences, using the preview panel on the right-hand side as a guide.
- Select Create Widget.
- Highlight the relevant code and copy it.
- Log into your website, or content management system, and paste this code onto the page you want your Twitter timeline to appear on.
Similarly, the team at Instagram explain how to embed Instagram feeds onto a page.
Alternatively, the JetPack plugin for WordPress enables user to embed their social media feeds through various widgets.
Fresh content is easier than ever to create. All it takes is a little bit of practice and an understanding of what works best for you and your website.